At RealtyNinja, we specialize in building full-featured real estate websites that come with MLS®/IDX functionality baked in, alongside dozens of other tools to help you stand out and convert leads.
That said, we know our platform isn’t for everyone. Some agents prefer to build their own website from scratch, work with platforms like WordPress or Squarespace, or have existing sites they love. For those agents, we created the MLS®/IDX Widget: a simple, powerful way to add advanced real estate functionality to any website without starting over.
Your website should be more than just an online business card—it’s your most powerful tool for attracting clients, showcasing your expertise, and capturing leads. That’s why we’re thrilled to introduce the completely revamped MLS®/IDX Widget, formerly known as the “Listings-Only (IDX) Account.”
After years of feedback and innovation, we’ve rebuilt this product from the ground up to make it faster, more flexible, and easier to use. This upgraded widget lets you seamlessly add MLS® functionality to take your website to the next level.
Why Brochure-Style Websites Are Holding You Back
After nearly 15 years of building real estate websites at RealtyNinja, we’re amazed when we come across agent websites that don’t include basics like MLS® listings or property search functionality.
A brochure-style real estate website might look polished, but in today’s competitive market, it’s rarely enough to stand out. Here’s why:
- Manual Listing Management Is a Pain
Many brochure-style sites require you to manually add, edit, and manage your listings. That’s time-consuming and prone to errors. With MLS®/IDX functionality, listings are automatically pulled in and updated directly from the MLS®, saving you time and ensuring your site always displays the latest information. - It Doesn’t Showcase Your Expertise
Static websites don’t help you stand out as a local expert. With tools like pre-defined MLS® searches, you can create niche pages tailored to the areas or property types you specialize in—say, “Luxury Homes in West Vancouver” or “Condos Near Downtown Calgary.” These pages update automatically with fresh listings, showing visitors you understand their needs and own your market. - Limited Engagement
Without interactive tools like property searches or saved searches, visitors won’t stay long, and they definitely won’t be coming back. MLS®/IDX functionality gives them reasons to explore and engage multiple times, increasing both their time on your site and their likelihood of reaching out. - No Control Over the Client Journey
We get it—adding advanced functionality can seem overwhelming. Some agents think, “Why bother? Buyers can just search Realtor.ca or my brokerage’s site.” But here’s the truth: sending clients to third-party websites gives them every opportunity to get distracted, lose interest, or find another agent. Worse, you’re forfeiting control over their experience.
How to Add MLS®/IDX Functionality Without Starting Over
Adding MLS®/IDX functionality doesn’t have to mean rebuilding your entire website. With the newly revamped RealtyNinja MLS®/IDX Widget, you can bring powerful real estate tools to any site in minutes.
Here’s how easy it is:
- Choose a Widget: Select from options like property searches, featured listings, or building pages.
- Copy the Embed Code: Grab the code provided—it’s as simple as copy and paste.
- Paste It Into Your Site: Add the code to your website’s HTML, and you’re live!
The widget automatically adjusts to fit the page it’s on, ensuring a seamless, polished look. Plus, if you’re working with a web designer or developer, they can customize fonts, colours, and add advanced styling to match your branding perfectly.
The Benefits of Adding MLS®/IDX Functionality
Upgrading your site with MLS®/IDX functionality isn’t just about keeping up with the competition—it’s about offering a better experience for your clients while making your job easier. Here’s how it can transform your site:
- Automation: Eliminate the need to manually update listings. MLS®/IDX tools sync automatically with the MLS®, keeping your site accurate and up-to-date.
- Increased Engagement: Interactive tools like advanced property searches, listing groups, and buildings encourage visitors to spend more time exploring your site.
- Enhanced Expertise: Create customized pages for neighbourhoods, property types, or price ranges to show clients you know the market better than anyone.
- Lead Generation: Features like showing request forms and saved searches help capture valuable buyer information.
- Brand Consistency: The MLS®/IDX Widget adjusts seamlessly to fit your site’s design and brand elements.
Real Examples of the new MLS®/IDX Widget in Action
Take Control of Your Website Today
In real estate, your website is your secret weapon—if it’s built to deliver value. Whether you’re tired of managing listings manually, want to boost engagement, or are ready to capture more leads, MLS®/IDX functionality is the upgrade your site needs.
If you’re curious about how the RealtyNinja MLS®/IDX Widget works, try it for free today. Even if you don’t use our solution, take these insights as a guide to ensure your website meets the needs of modern buyers and sellers.
Remember: keeping clients on your site keeps them focused on you. With the right tools, your website can be as sharp, precise, and effective as a ninja—ready to make the right move at the right time. 🥷 Give your clients the experience they deserve, and let your website do the heavy lifting.
Existing Customers Upgrade For FREE
Are you using our old Listings-Only (Embed) product and want to upgrade to the new MLS®/IDX Widget for no extra charge? Simply reach out to our team and we’ll get you started! We can also answer any questions you may have about the new platform or the upgrade/migration process.
Why Upgrade?
Our new MLS®/IDX Widget comes with significant improvements over the old version.
- Stunning Listing Photos and Galleries: Showcase listings with beautiful, high-resolution images.
- Modern Design: Enhanced info/showing request forms and a sleek new look for listing details.
- Streamlined Interface: Creating and managing embed codes has never been easier.
- Advanced MLS® Search: Quicker results, better area selection, multiple property types, and much more.
- User Accounts: Allow your clients to login and save MLS® searches and manage email alerts with ease.
- Enhanced Tools: Improved mortgage calculators, currency converters, and one-click sharing.
- Neighborhood Info: Integrated schools and neighborhood info powered by HoodQ.
- Flexible Management: Manage rental listings manually and group listings effortlessly.
- Lead Routing: BCC emails straight to your CRM for better lead management.
- Continued Improvements: All of our product innovation efforts and development focus will be on the new version moving forward.
We hope you enjoy the new and improved MLS®/IDX Widget. Visit our website for more details and to start your unlimited free trial today.
